I led creative and production for Renogy’s ground breaking Solid State Battery. A first of it’s kind for consumer use, the solid state cells are usable at low temperatures where other batteries shut down. For this, we shot in February during the biggest snowstorm of the year to provide a high energy video and rugged photos for use across their platforms and sales channels. Using market and consumer insights, we targeted the growing overland community and truck camper community where space and flexible install locations are top priority.
